While Amazon.com long ago proved naysayers wrong who said that Amazon would never make a profit, brick and mortar bookstore Borders has declared bankruptcy. Borders owned 650 bookstores across the U.S. and the Canadian chain Indigo patterned itself after them.
One of the key reasons for Borders' failure is rooted in its misunderstanding of all things digital. For example, rather than build their own Internet sales channel, as competitor Barnes and Noble did, Borders used competitor Amazon as its Internet sale. How dumb is that?
You can read the full story here:
http://www.nytimes.com/2011/02/17/busin ... .html?_r=1