TV - double-digit declines for 5th straight month

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TV - double-digit declines for 5th straight month

Postby Tom Jeffries » Sun Mar 15, 2015 5:38 pm

February was another heartbreaker for the $65 billion television ad business.
Commercial ratings — the viewing “currency” that determines what advertisers pay for TV time — cratered across broadcast and cable networks, marking the fifth straight month of double-digit declines for the industry.

http://nypost.com/2015/03/13/tv-ratings-see-double-digit-declines-for-fifth-straight-month/
Tom Jeffries
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