CTV: A Decade Being #1

[jon]

Bazinga! CTV is Canada’s Most-Watched Network for 10th Straight Year
– 2010/11 TV Season Report Card confirms CTV as Canada’s #1 network in total viewers and A25-54 for full decade –
– CTV is home to nine of Canada’s Top 10 shows –
– CTV delivers three out of four top new returning programs –
– CTV grows prime time while Global and Citytv decline –
– CTV wins more timeslots than all other networks combined –

TORONTO, May 31, 2011 /CNW/ - With the 2010/11 television season now complete, CTV has once again won the season in total viewers and the key advertising demos A25-54, A18-49, and A18-34, it was revealed today. Based on data from BBM Canada through the end of the season last Wednesday, May 25, CTV is Canada's most-watched network in total viewers and A25-54 for the 10th straight year, making it Canada's #1 network for the past decade.

CTV marks the milestone with nine out of the Top 10 programs in Canada (total viewers) and seven out of the Top 10 programs for A25-54 and A18-49, both led by Canada's #1 program, THE BIG BANG THEORY. The only program in Canada to average more than three million viewers each week, THE BIG BANG THEORY is the first comedy since FRASIER (#1) and FRIENDS (#2) in 1998/99 to reign as Canada's most-watched program overall (see Top 20 chart in link below).

CTV also ends the season as the only network to show growth in key demos this season over last. CTV leads CBC, Canada's #2 network for total viewers, by 50% in prime time, with 1.5 million viewers on average each night.

Read the rest, including BBM numbers, here: http://ctvmedia.ca/ctv/releases/release ... &yyyy=2011

[Mike Cleaver]

You have to love these corporate puff pieces.
When your top rated program draws 3 million people out of a potential Canadian audience of almost 34 million, this is something to crow about?
I think it makes the point that more and more people are migrating from traditional tv channels to other forms of entertainment delivery.
There's cable, satellite, tv over phone lines, the internet cutting away at traditional tv channels.
I notice for the first time, there's no crowing about how their National newscast is number one and no mention of station specific newscasts at all.
People can get almost anything CTV broadcasts on line or from other sources at their convenience, not when the network tells them to watch.
And the growing number of smartphones (now 50 per cent in Canada, according to latest statistics,) tablets and other wireless devices will continue to cut into broadcast numbers as those devices become even more feature filled until everyone has one or more.
The consumer now controls the timetable, not the networks.
In the early days of television, people reserved their evenings to sit down, usually as a family, and watch their favourite shows.
When was the last time your entire family sat on the couch to watch the same broadcast tv program?
I suppose that could happen locally in Vancouver over the next two weeks because many of those with the pro sports gene will be glued to tv.
But I'll bet an increasing number will be watching those games by other means.