Winnipeg's Hot 103 is now 103.1 Virgin Radio

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The airwaves in Winnipeg will never be the same - 103.1 Virgin Radio is Winnipeg's all-new #1 hit music station
Canada NewsWire

WINNIPEG, Aug. 31, 2012 /CNW Telbec/ - More hit music. More fun. And now, one of the largest radio movements on the planet has Winnipeg joining its ranks with the all-new #1 hit music station 103.1 Virgin Radio.

103.1 Virgin Radio will entertain Winnipeg with the biggest promotions, the best personalities - including star host Ryan Seacrest, Canadian DJs Angry Kids and Ace Burpee the host of Winnipeg's # 1 morning show.

The station will be commercial free all through Labour Day weekend, and the new Virgin Radio Street Team will be all over Winnipeg paying for gas fill-ups, picking up the tab for Slurpees at 7-11, covering your bill at the bar, "Paying it Forward"... letting everyone know that the hottest radio station in town just got hotter!

"Virgin Radio has become a dominant brand in Vancouver, Calgary, Edmonton, Toronto and Montreal markets, commented Astral Radio's EVP of Content & Platforms Rob Farina, we anticipate Virgin Radio Winnipeg to continue that successful trend."

"Credit has to go to Ace Burpee who started the ball rolling this summer. Ace is a Richard Branson fan and knew that the values of the Virgin Radio brand matched the values that are also important to Winnipeg. We're all very excited, a Virgin Radio station in Winnipeg puts us on the Virgin worldwide map, allowing us to bring even more exciting artists, contests and fun to music fans in Winnipeg. We're incredibly pumped" commented Sharon Taylor, Vice-President and General Manager.

Founded in 1961, Astral Media Inc. (TSX: ACM.A ACM.B) is one of Canada's largest media companies. It operates several media properties - pay and specialty television, radio, out-of-home advertising, and digital - that are among the most popular in the country. Astral plays a central role in community life across the country by offering diverse, rich, and vibrant programming that meets the tastes and needs of consumers and advertisers alike. To learn more about Astral, please visit astral.com.

SOURCE: ASTRAL MEDIA RADIO INC.