Jason Manning to Winnipeg

[jon]

From this morning's Broadcast Dialogue:

Jason Manning will become the Corus Radio Winnipeg brand director for Power 97 and 99.1 Fresh FM on Monday, June 16. Most recently, he was PD at the Rogers Victoria stations, 98.5 The OCEAN (CIOC)/Jack FM (CHTT). His background also includes PD at Rock 105.3 (CKMH) Medicine Hat and MD at Sonic 102.9 Edmonton.

From edmontonbroadcasters.com:

Jason Manning - BCIT Broadcast Program graduate; Operator CHQM-FM Vancouver 1993; CKST Vancouver 1994-2000; middays/assistant music director/morning co-host CKVX-FM Vancouver 2000-03; Middays CISS-FM/CJAQ-FM Toronto 2003-05; Music Director CHDI-FM Edmonton 2005-December 2007; Program Director CKMH-FM Medicine Hat December 2007-January 2010; Operations Manager CHTT-FM/CIOC-FM Victoria, B.C. January 2010-2014; Brand Director Power 97/99.1 Fresh FM Winnipeg June 16, 2014-current.

[cart_machine]

Can someone explain to this olllld geezer what a "brand director" is?

cArtie

[dial twister]

Can someone explain to this olllld geezer what a "brand director" is?

cArtie

I'd figure it came from the mind of some overpaid, underworked stuffed shirt at one of the major conglomerates. I guess the titles Program Director and Operations Manager were no longer up to
snuff in the cookie cutter world of what they call radio these days. It looks like individual stations have now become Brands. What was once a PD is now a Brand Director who answers to the big guy
at Head Office. That guy would be the Brand Captain.

I guess it's somewhat like salespeople at big box stores who are now "associates".

Change for the sake of change.