Vancouver PPM Aug 30 - November 26, 2010

Vancouver PPM ratings 2+

Vancouver PPM Aug 30 - November 26, 2010

Postby radiofan » Thu Dec 09, 2010 10:38 am

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Those who danced were thought to be quite insane by those who couldn't hear the music.
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Re: Vancouver PPM Aug 30 - November 26, 2010

Postby Paul P » Thu Dec 09, 2010 10:50 am

I shall take these numbers with a grain of salt. CBC from a 5.8 to a 9? Gimme a break. It also looks like some News1130 staffers got meters too.
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Re: Vancouver PPM Aug 30 - November 26, 2010

Postby Slip Q » Thu Dec 09, 2010 10:56 am

What a goddamn disgrace FUN FM is.

I hope Paul Ski and crew have a new plan.

Merry Christmas Murray, hope you enjoy your next gig in North Battleford!
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Re: Vancouver PPM Aug 30 - November 26, 2010

Postby Mike Cleaver » Thu Dec 09, 2010 11:25 am

I was thinking WaWa.
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Re: Vancouver PPM Aug 30 - November 26, 2010

Postby Big Bert » Thu Dec 09, 2010 1:21 pm

The 25-54 numbers paint a much MUCH more sobering picture for stations like ROCK 101, QMFM, and FUN FM. What's also interesting to me is the increases for AM radio. CBC 1, News 1130, Team 1040 all had decent jumps. Even the traffic station had a little bump. BBM needs to get their panel right...and free of land line dependence.
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Re: Vancouver PPM Aug 30 - November 26, 2010

Postby YesterDaze » Thu Dec 09, 2010 2:41 pm

Paul P wrote:... CBC from a 5.8 to a 9? Gimme a break...
Radiofan didn't post them but the numbers that came out a month ago actually showed the monster jump for CBU .. to 8.9.

One can assume that the rotating PPM sample suddenly took in a few more devoted fans of the Mother Corp.
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Re: Vancouver PPM Aug 30 - November 26, 2010

Postby Aaron » Thu Dec 09, 2010 3:07 pm

Given that CBC listeners tune in, on average, 25 hours a day - that's all it takes.
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Re: Vancouver PPM Aug 30 - November 26, 2010

Postby slowhand » Thu Dec 09, 2010 3:43 pm

YesterDaze wrote:
Paul P wrote:... CBC from a 5.8 to a 9? Gimme a break...
Radiofan didn't post them but the numbers that came out a month ago actually showed the monster jump for CBU .. to 8.9.

One can assume that the rotating PPM sample suddenly took in a few more devoted fans of the Mother Corp.

Ah, don't break the bubble! I was going to suggest it was the ghost of the late Chuck Davis, the first announcer since the advent to television to give CBC Radio halfway decent ratings in Vancouver in Afternoon Drive.
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Re: Vancouver PPM Aug 30 - November 26, 2010

Postby radiofan » Thu Dec 09, 2010 5:04 pm

YesterDaze wrote:
Paul P wrote:... CBC from a 5.8 to a 9? Gimme a break...
Radiofan didn't post them but the numbers that came out a month ago actually showed the monster jump for CBU .. to 8.9.

One can assume that the rotating PPM sample suddenly took in a few more devoted fans of the Mother Corp.



If you were to read properly Yesterdaze, you'd notice the ratings info on here is each 3 month ratings period for the past 15 months. The monthly trends aren't included.

As for CBC, their numbers seem to have corrected themselves and they are now back where they were prior to PPM and their sudden drop.
Those who danced were thought to be quite insane by those who couldn't hear the music.
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Re: Vancouver PPM Aug 30 - November 26, 2010

Postby Mick » Thu Dec 09, 2010 5:17 pm

I do not think changing to christmas music was a good idea for qmfm and funfm.
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Re: Vancouver PPM Aug 30 - November 26, 2010

Postby Aaron » Thu Dec 09, 2010 5:50 pm

Wait for the next survey. Going early gets you a brief dip, but is more than made up for later.
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Re: Vancouver PPM Aug 30 - November 26, 2010

Postby Destro » Thu Dec 09, 2010 6:43 pm

Aaron wrote:Wait for the next survey. Going early gets you a brief dip, but is more than made up for later.


hey Aaron... questions for you if you have the know.

Is being middle of the road classic hits (like Fun FMs Jack 2 playlist) better than an Oldies FM? I can't imagine Fun FM ever being a dominate 25-54 with their feel good hits of the 80s considering the other dominate players. But is 2nd, or 3rd or 4th place better than crushing at another demo? Could a true Oldies FM be a dominate player?

I see how Capital FM does in Edmonton, and it just seems to make sense that that would work in Vancouver and Victoria. Must be kryptonite, or someone would do it.
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Re: Vancouver PPM Aug 30 - November 26, 2010

Postby Aaron » Thu Dec 09, 2010 8:55 pm

I personally believe that a true oldies on FM is the better option, *especially* if you have JACK as a sister-station. I think that the agencies will eventually realize that the boomers won't just stop spending money when they turn 55 like previous generations.

Doing "Jack2" is getting them just that: A Jack P2 audience.
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Re: Vancouver PPM Aug 30 - November 26, 2010

Postby Mike Cleaver » Fri Dec 10, 2010 12:27 pm

For something other than the ridiculous 2+ numbers, go here.

http://www.broadcastermagazine.com/issu ... 1000395805

Then you can really see why some of these stations that seem so successful are really in trouble, such as Rock 101.
If you're not hitting with the "dollar demo," it's time to change.
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Re: Vancouver PPM Aug 30 - November 26, 2010

Postby Destro » Fri Dec 10, 2010 6:28 pm

Aaron wrote:I personally believe that a true oldies on FM is the better option, *especially* if you have JACK as a sister-station. I think that the agencies will eventually realize that the boomers won't just stop spending money when they turn 55 like previous generations.

Doing "Jack2" is getting them just that: A Jack P2 audience.


That has always been my thought. With Rogers already having Jack and News 1130... I'd think a great Oldies FM would be a further compliment and dreadnaught to wage war on the other clusters. Fun is basically a Jack 2 (with old Jack DJs and everything!).
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