jon wrote: Now they range from no News at all to Capital-FM's Kari Skelton who actually does real Newscasts, but AM Drive only.
"News is a tune-out factor" - one current Vancouver radio General Manager to his news director at the time.
Which can be true. It doesn't have to be. It's all in the story selection and presentation (which includes writing).
A consultant once expressed shock that research showed after the Gulf War broke, people who listened to music radio were interested in hearing about it on "their" station. Why wouldn't they be? Oh, right. A consultant's mindset is geared toward which songs they've tested will work in a pidgeon-holed format. Just play them over and over. With lots of imaging. That's entertainment.
Anyway, I'm getting off topic. It's nice to see the calibre of people over at CISL, especially the Big Daddy, who really should be programming somewhere.
cArtie.
P.S. Does someone remember the name of the blond guy who did some all-nights when they signed on? Last name was Norman. He worked for me before going over there.