by jon » Wed Apr 08, 2009 2:05 pm
From yesterday's Hicks on Six, and the referenced Blog posting:
CHANGING RADIO TASTES
Reflections on the latest radio ratings. Things have changed.
For most of the past decade, info/sports CHED led the pack, country CISN would be a close second, The Bear (rock), EZ-Rock (soft pop) and Joe-FM ('80s and '90s hits) would duke it out for third and fourth.
CHED still rules.
But now The Bounce and CBC 1 are muscling in.
The latest "ratings" for the first quarter of 2009, has CBC 1 in second and The Bounce in third.
CISN was pushed down to fourth.
Looks like the still-young Top-40 Bounce, with four strong quarters under its belt, has staying power.
CBC 1 needs more strong "books" to be totally legitimate. But no station is more deserving, given the great coverage of all things Edmontonian by its local shows.
With both CHED and CBC 1 doing so well, is there a hunger out there for more local news and features?
Some music formats are too crowded. K-97, The Bear and Sonic divide the hard rock market. On the softer side, Capital, Joe-FM, EZ Rock and Magic 99 battle for the same (large) group of listeners.
Meanwhile, The Bounce has the Top 40 under 30 age group all to itself.
CISN has only CFCW as a country music competitor. Those two seem to comfortably co-exist.
If you're interested in the top morning and afternoon drive shows from the latest BBM ratings, check out Today's Blog.
FM BURSTING AT THE SEAMS
Meanwhile, four new FM commercial pop/rock stations have been approved by the federal regulators.
John Yerxa's New 107 FM is aiming for a fall launch, targeting the younger end of the Bounce/Sonic audience.
The other three are all variations on rock 'n' pop - nobody seems to know when they go on air.
But once there, some 12 commercial stations will battle for a slice of the rock/pop music audience.
In the good ol' days, no matter how bad the station, the licence could be sold to another broadcast company for big bucks. Seems to me those salad days are gone. Too many stations, not enough ears.
TODAY'S BLOG
The full results of the late- winter radio ratings - overall, morning shows and afternoon drive.
The Hicks on Six blog can be accessed at blog.canoe.ca/hicksonsix.
Apr 06, 2009 20:43 pm, Graham Hicks / General, 126 words
Radio ratings for the first quarter of 2009 in Edmonton
OVER-ALL RATINGS
Here are the ratings by "share" (a combination of listeners and hours listened) for Edmonton radio stations in the first quarter of 2009. In brackets is the figure from one year ago.
1. CHED: 13.3 (13.3)
2. CBC Radio One: 9.2 (5.8)
3. The Bounce: 8.9 (7)
4. CISN: 8.8 (9.7)
5. EZ Rock: 8.5 (8.5)
6. CFCW: 6.9 (6.4)
7. The Bear: 6.8 (8.7)
8. Joe-FM: 5.1 (8.1)
9. Capital-FM: 4.8 (4.9 nine months ago - first ratings in new format)
10. Sonic: 4.6 (6.1)
11. K-97: 4.2 (4.5)
12. CKUA: 3.1 (3.3)
13. Magic 99: 2.9 (2.7)
14. CBC Radio 2: 2.7 (3.2)
15. The Team: 1.2 (1.8)
16. News i880: 1.1 (0.6 six months ago after format change)
Any stations not mentioned do not subscribe to the rating services.
MORNING SHOWS
1. CHED: 15.7
2. CBC 1: 11.9
3. CISN-FM: 9.1
4. The Bounce: 8.0
5. The Bear: 7.8
6. EZ Rock: 7.7
7. CFCW: 6.6
8. Joe-FM: 5.4
9. Sonic: 4.9
10. K-97: 4.1
11. Capital FM: 4.0
12. Magic 99: 2.3
13. CKUA: 2.3
14. iNews 880: 1.3
15. The Team 1260: 1.2
AFTERNOON-DRIVE SHOWS
1. The Bounce: 11.1
2. CISN-FM: 9.5
3. CBC 1: 9.4
4. EZ Rock: 9.0
5. CHED: 7.6
6. The Bear: 6.6
7. Sonic: 6.0
8. Joe-FM: 5.6
9. Capital FM: 5.1
10. K-97: 5.0
11. CFCW: 4.5
12. Magic 99: 3.0
13. The Team 1260: 2.9
14. CKUA: 2.4
15. iNews 880: 1.1