Has anyone got any idea where Save-On comes from, claiming to be "Alberta's own"? From what I can tell, Jimmy Pattison was born in Luseland, Saskatchewan, but spent his adult life in Vancouver. Obviously, getting from one to the other would require a trip through Alberta, but that hardly qualifies Save-On to call itself Albertan.
This seems to have started a few months ago. I first noticed it when my mother-in-law asked about it, and I didn't believe her. In fact, I was questioning it just as we drove past a Save-On store in Sherwood Park with "Alberta's Own" signage on the building!
Plus, it is not as if Save-On has stores across the province: the only presence South of Red Deer is a single store in Lethbridge. They have completely pulled out of Calgary, though sister chain Extra Foods has stores in Cochrane and High River, but nowhere else in the South of the province.