Intriguing Stations of 2014 Part II

Sean Ross is Edison Research’s Vice President of Music and Programming. A longtime industry observer, Ross works with Edison’s radio and music industry clients, offering strategic analysis and music knowledge that goes beyond the numbers.

Intriguing Stations of 2014 Part II

Postby radiofan » Thu Jan 15, 2015 7:56 am

Intriguing Stations of 2014, Part II: C’Mon And Ride It (The Trainwreck)

Part I of our look at the “Intriguing Stations of 2014” was devoted to those stations and other broadcast products that addressed radio’s broader challenges – maintaining listener engagement and ensuring that broadcasters were the supplier of audio on any platform. These are the stations that represented a broader format evolution, intrigued just by being quirky, or all of the above.

WKAZ (Tailgate Country 107.3) Charleston, W. Va. – Sometimes a new station will sand off the edges as it goes along. But at year’s end, Tailgate’s provocative segues continued: Justin Moore’s country hit “Point at You,” followed by Led Zeppelin’s “Living Loving Maid (She’s Just a Woman)” into “Feel Good Inc.” by Gorillaz. “Green River” by Creedence Clearwater Revival to “Time of Our Lives” by Pitbull & Ne-Yo. The thru-line was “songs you might hear on the party tape that plays between acts at a country concert.” But the format was really “tempo,” and why shouldn’t it be? “Regardless of whether it works all the time, we need more risky ideas in radio,” wrote reader John Himpe.

Sirius Hits 1’s YouTube Top 15 – The year began with a Wall Street Journal story on how all the choices for music discovery were actually making radio more conservative. The Jenna Marbles-hosted show quickly replaced Sirius XM’s now-defunct “new CHR music” channel 20 on 20 as the best to hear a bunch of new records in an hour’s time. Unlike 20 on 20, all of them arrived with a back story. And a surprising number of them were pretty good.

Read Sean's full article here: http://www.wisebuddah.com/jingles/adver ... trainwreck
Those who danced were thought to be quite insane by those who couldn't hear the music.
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