The Problem With Stealth Format Changes

Sean Ross is Edison Research’s Vice President of Music and Programming. A longtime industry observer, Ross works with Edison’s radio and music industry clients, offering strategic analysis and music knowledge that goes beyond the numbers.

The Problem With Stealth Format Changes

Postby radiofan » Mon Feb 02, 2015 10:25 am

It's a common strategy. A station modifies its format, positioning it as "not a revolution, but an evolution," usually to placate sales department concerns about starting over with advertisers. Yet, six months later, loyal listeners still feel alienated, and the change may seem just as abrupt to secondary listeners. And these days, there's no such thing as a captive audience

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Those who danced were thought to be quite insane by those who couldn't hear the music.
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Re: The Problem With Stealth Format Changes

Postby Rocky » Mon Feb 02, 2015 10:41 am

Maybe like hearing Corey Hart's Sunglasses at Night and Nick Gilder's Hot Child in the City on Q107 Calgary? Such great classic rock for us guys
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